Only a few years ago, digital signage was a rare addition to the marketing plan of the average business. Now, they’re a near-ubiquitous presence in every part of our lives. Public squares, subway stations, restaurants, shopping malls, and even hospitals use them. To not incorporate these digital signs in your business puts your company at a severe disadvantage.
How else will you provide up-to-date information about your business, products, and services? The static paper posters and billboards of yesteryear won’t cut it anymore. These take both time and money to update, so they’re better suited for long-term promotions. But trends can change with a blink of an eye, rendering a long-term marketing strategy obsolete. Not being able to adapt to the changes within your field can mean the difference between unprecedented success and complete failure.
The best digital signage solutions for your business solve this problem. With incredibly user-friendly interfaces, the message they display can be tweaked or changed outright with only a few clicks of your keyboard. These updates happen in real time. This is critical when you need to relay emergency news and weather updates, but it’s also incredibly useful when you need to quickly implement a new ad or promotion in response to an external circumstance.
Web-based management software allows you to make these changes or maintain a long-term display that doesn’t need updating. All you need is access to high-speed Internet, and you’ll be able to create or change your display from your personal computer or tablet. You can schedule changes to menus, calendars, or bulletins months in advance if you’re aware of them ahead of time; but if something requires last-minute adjustments you can craft a speedy and appropriate response on the go.
Whatever changes you make, it will always be displayed on high-end commercial LCD monitors as big as 50 inches. These displays are Energy Star certified and RoHS compliant to ensure efficiency whenever in operation.
When a business provides responsive, screen-based advertising, the people tune in. In fact, recent studies have shown that 41% of those surveyed would be more likely to visit a store if they had well-designed digital signage as a part of their marketing. These studies have also found that people aren’t just consciously more aware of your business. They’re also subconsciously cognizant of your brand and services, and they have a better ability to recall ads and information when delivered through via digital advertising.
It only makes sense that you adopt digital signage as a part of your marketing strategies. As people begin to expect digital marketing, it’s the only way to stay in competition with the rest of the business world. So don’t put your company at a disadvantage. Search out the digital signage solution that’s right for your business and join the rest of the 21st century.
